Privacy policy

Last updated 18 October 2026

Elf Unhinged is published by Wild Hearts Publishing Pty Ltd, ABN 34 695 911 025 ("we", "us"). This policy explains what the app stores, why, and how to delete it. We wrote the app to collect as little as possible.

The short version

• There are no accounts. We never ask for your name, email address or phone number.
• By default your elf, names and progress stay on your phone. Two optional features use the internet: sharing with another parent (off unless you turn it on) and the Elf Unhinged Calendar, which loads pages from our website tadavite.com.
• There is no advertising, no analytics and no tracking in the app, and none on the calendar pages it opens.
• The app is for parents. The Call from Santa and the Calendar are made for your children to watch and play with you. We never ask children for any information, and the app has no chat, accounts or ads.

What the app stores on your phone

• The name you give your elf.
• The kids' names you type in, if you choose to. These are used to fill in letters and printables.
• For a Call from Santa: the child's first name, the list and reasons you pick, and your note. These stay on your phone, are never added to a shared season, and are deleted when you delete the app or the call.
• Your preferences: reminder time, arrival date, the low-mess setting and appearance.
• If you take turns on elf duty: the first names you give for each grown-up, and whose phone this is (that last one never leaves the phone).
• Your progress: which ideas you have used, which nights are ticked off, and which supplies you have ticked.

This information is stored in the app's own storage on your phone. Deleting the app deletes it.

If you turn on sharing with another parent

Sharing is off unless you turn it on. When it is on, the information listed above is also stored on our database so that a second phone can see the same season. That includes the kids' names you have typed in, so leave that field empty if you would rather they were not stored off your phone.

• The shared season is stored under a random key. It is not linked to your name, email, Apple Account or device identifiers.
• The database is hosted by Supabase in Sydney, Australia. Supabase acts as our service provider.
• No payment details are stored. The unlock itself is handled by Apple and is never part of the shared season.
• Like any internet service, our hosting provider's systems process IP addresses in order to deliver requests. We do not use them to identify you.

How to delete your information

• On your phone: delete the app, or use "Reset this season's progress" in Settings.
• On our database: open Settings, then "Share with another parent", then choose "Delete the shared season for everyone". The shared copy is removed straight away. If you choose "Stop sharing on this phone" instead, the shared copy is deleted when the last phone leaves.
• You can also ask us to delete it by emailing info@wildheartspublishing.com.au.

The Elf Unhinged Calendar

The Calendar is an optional extra. If you buy it, the app opens its pages from tadavite.com, our website, inside the app. To unlock the doors, the app sends Apple's signed record of the calendar purchase to our website, which checks it with Apple's certificates and returns a pass that lasts two days. The record contains no name or email address, and we do not keep it. Like any website, tadavite.com and its hosting provider (Vercel) receive your IP address, device and browser type and the pages you open, to deliver them. The calendar keeps your door progress and that pass on your phone. We do not use any of this to identify you, and the calendar pages inside the app load no analytics or advertising.

Purchases

The unlock and the calendar are bought through Apple's App Store. Apple processes the payment. We never see your card details, and we receive no personal information about you from Apple.

Reminders

Reminders and the Call from Santa are scheduled on your phone as local notifications. They are not sent from our servers and nothing about them is shared with us.

Who we share information with

We do not sell or rent information, and we do not share it with anyone other than the hosting providers described above (Supabase for sharing, Vercel for tadavite.com), unless the law requires us to. Purchases are handled by Apple under Apple's own privacy policy.

Your rights

Under the Australian Privacy Act 1988 you can ask what personal information we hold about you and ask us to correct or delete it. Because the app has no accounts, the shared-season key on your phone is the only way we can find a particular family's data; the delete option in the app is the quickest route. If you are in another country you may have similar rights under local law and we will honour them. If you are in the EU or UK: we process shared-season data to provide the service you asked for (performance of a contract), and calendar request data for our legitimate interest in delivering and securing the website. A shared season is deleted when you delete it, or when the last phone leaves it.

If you have a complaint, contact us first at info@wildheartspublishing.com.au. If you are not satisfied with our response you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes

If we change this policy we will update the date at the top and, for significant changes, tell you in the app.

Contact

Wild Hearts Publishing Pty Ltd, ABN 34 695 911 025. Email info@wildheartspublishing.com.au. A person reads it.